We had a great time exhibiting at Vivaness 2018 along with some fantastic companies championing Natural and Organic cosmetics and personal care. Not only is it fantastic to see the development that green living has taken over the course of the last few years; it was a brilliant chance to catch up on the latest details of the market.
Soil Association has published a review of the Certified Organic & Natural Cosmetics sector for 2017, showing a massive 24% growth – making 2017 the seventh year of consecutive growth. I caught up with the team at the show to find out why.
Why do you think the Organic and Natural sector is growing at such a rate?
Transparency is becoming more and more prominent, consumer awareness of what is in products has boomed – particularly thanks to social media
How has this affected yourselves?
Cosmos standards have shown an increased awareness for certification, with over 10,000 products and ingredients now certified to Cosmos standards.
What does this Certification provide?
The certified symbol provides a guarantee of what is in the product, as well as the chemical processes used. The certification serves to address issues of sustainability by ensuring that products are biodegradable, do not use GM/ toxic ingredients.
It also prevents the common issue of “green washing”, as an independent body Soil Association are motivated by providing honest, unbiased, organic and natural certification.
Where do you see the trend heading in 2018?
This awareness is increasing in younger generations, particularly in Gen Z and Millennials, and looks set to increase with the help of social media.
It’s an exciting time to be involved in the Organic and Natural personal care movement, we at Bentley Organic are very much looking forward to seeing what 2018 will bring!
To read more about the report visit Soil Associations website, or check out the link below